Getting the Runaround
The refrigerator cabinets containing basics, such as milk, juices and butter, are invariably at the back of the store, forcing you to walk past magazines, confectionery and countless other distractions to pick up a litre of milk. If you only need a couple of items, go to a store where you are familiar with the layout and leave with only those items.
On the Edge
Essential foodstuffs are usually displayed around the perimeter with the more costly ready-meals and prepackaged items in the centre aisles. The more you shop in the outer aisles, the more you’ll save.
The Eyes Have It
Supermarkets have a trick of placing higher-priced goods at eye level. Look up, or down, to spot the regular-price items on the top or bottom shelf.