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2020 Trusted Brand™ Showcase

The results of the 2020 Trusted Brand™ survey are in, and the 31 category winners have been announced! Discover more below about some of these amazing brands to see why Canadians trust them the most.

™Trusted Brand is a registered trademark of Reader’s Digest.

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Behr Paint Company is a leading manufacturer of interior and exterior paints and exterior stains for DIYers and Pros. For over 70 years, its BEHR® and KILZ® brands have shown an unwavering commitment to quality, innovation and value. The BEHR® SIMPLE POUR All-Plastic Lid with Pour Spout is a break-through packaging innovation that will change the way you interact with paint on a daily basis: eliminates drips, fresher paint longer, and a more sustainable 100% recyclable package.

Visit to learn more.

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Tetley - Trusted Brands


Tetley takes pride in providing quality teas for over 180 years. With over 45 vibrant blends of black, green, red and herbal teas, there’s a tea to meet your needs and help you live better every day. The latest collection of Tetley Super Teas is very exciting, as they are Canada’s first line of teas fortified with vitamins and minerals. Visit to learn more.

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Trusted Brand winners - Platinum

Platinum Winners (10+ consecutive years)

Sun Care Product: Coppertone

Breakfast Cereal: Kellogg’s

Life Insurance Company: Sun Life

Passenger Car Manufacturer: Toyota

Hybrid Car Manufacturer: Toyota

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RD Trusted Brands

Gold Winners (5 – 9 consecutive years)

Bottled Water: Nestlé

Pharmacy/Drug Store: Shoppers Drug Mart/Pharmaprix

Non-Dairy Beverage: Silk

Home Improvement Retailer: The Home Depot

Arthritis Pain Reliever: Tylenol

Headache Pain Reliever: Tylenol

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RD Trusted Brands

Classic Winners (1 – 4 consecutive years)

Pads/Liners: Always

Sensitive/Dry Skin Lotion: Aveeno

Health & Dental Insurance Company*: Blue Cross

Travel Insurance Company: CAA

Allergy Reliever*: Claritin

Incontinence Product: Depend

Automobile Insurance Company: Intact Insurance

Home Insurance Company: Intact Insurance

Probiotic Supplement: Jamieson

Breakfast Bar: Kellogg’s

Sparkling Water: Perrier

Pet Food: Purina

Allergy Reliever*: Reactine

Lawn Care: Scotts

Beauty Retailer: Sephora

Health & Dental Insurance Company*: Sun Life

Cold Symptom Reliever: Tylenol

Grill: Weber

*Tied brands within the category